Kenyans are getting used to deodorant culture according to Beiersdorf’s Marketing Director for Central, East & West Africa Francis Afulani; with the deodorant market in Kenya hitting a whopping Sh. 1.4 billion. The market is braced for more growth given the rate at which the public is responding to marketing campaigns.
He says that Increased item campaign through in-store showcasing and also over-the-line advertising efforts has taught the overall population and additionally advancing higher esteem and volume deals in the class over the review timeframe.
“Heightened marketing campaigns among industry players, growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population contributed to the positive value and volume growth recorded in deodorants during 2015,” Francis told Capital FM Business.
The developing working class has energized the development of this line of items. Said the general manager of Beiersdorf Central, East and West Africa. He added that
Beiersdorf East Africa and Henkel Kenya are the leading suppliers of deodorant in the Kenyan market, with Beiersdorf boasting of a market share of 32.1% value share.