A report by Jumia Business Intelligence and GSMA Mobile titled ‘White Paper 2017 released on Wednesday shows Kenya is leading Africa in internet penetration.
Over 30 million people have access have access to the internet.
The report indicates that trends from the Kenyan Smartphone and E-Commerce Industry show 67 percent of the population in Kenya is classified as internet users.
This means that two in every three Kenyans have access to the internet.
Kenya’s internet penetration is much better compared to that of African in general where only 18 percent are defined as internet users.
This has been attributed to a reduction in the average price of smartphones according to Sam Chappatte, Jumia Kenya Country Manager.
“The competitive landscape in the smartphone industry has shifted over the last five years as Chinese brands dominate and drive the democratization of smartphones. This is accelerated by Chinese brands Infinix, Tecno and InnJoo entering into the market with high spec phones and decreasing price points,” he said at Sarova Stanley Hotel.
Increased competition in the market has increased mobile subscription penetration in the country to 82 percent.
Jumia sold over 200, 000 units between 2014 and 2016