MPESA named Kenya’s leading brand, Safaricom comes second

Safcom Gadgets Africa
MPESA. [Photo: Gadgets Africa]

Kenya’s mobile money transfer platform MPESA has been named a leading brand in the country.

Kantar TNS undertook a survey in Kenya’s three cities – Nairobi, Mombasa and Kisumu.

Safaricom PLC which runs MPESA came in second according to the survey.

For the last four years, MPESA has maintained the first position even after a tough 2020 that saw Safaricom make cost adjustments as a result of COVID-19 pandemic.

In 2020, MPESA reigned supreme. It took a huge chunk of financial transactions in the country.

“Now more than ever, credibility and value are critical to a brand’s success in the minds of the Kenyan consumer. We can see here clearly that those who have stood the test of the pandemic as a Superbrand have done so because they have earned the confidence of Kenyans. We heartily congratulate our top ten,” noted Superbrands East Africa Project Manager, Jawad Jaffer according to Nairobi News.

Besides Safaricom and its MPESA affiliate, this year saw six new brands enter the market and occupied the top 10 positions.

Samsung was ranked seventh position, Kenya Red Cross (4th position), Toyota Kenya (5th), Dettol (9th) and Betika (10th).

Conducted in 2020, the survey focused on urban dwellers. Majority of the respondents (51%) were male and 49% were female. Three quarters of the total respondents were above 44 years.

A total of 28.63 million MPESA users transacted in 2020 when Safaricom’s profits for the first time dipped due to reduced transactional charges.