President Uhuru Kenyatta led Jubilee Party is back to the drawing board after nullification of August 8 polls.
His team has embarked on a rigorous exercise and adopted a 4-point strategy to run his campaign for the next 41 days.
Besides the 8 million plus who came out to vote for Uhuru, the strategy is ambitiously targeting four million Kenyans who did not turn up to vote.
The first approach is targeting on reaching his supporters from the grassroot to the national level under the tano tena slogan.
“We need 10 million votes for UhuRuto. We are only 1.8 million short,” reads a message to be released to the public in the adopt-a-voter campaign strategy as quoted by the Star.
In the second strategy, Jubilee has roped in NASA election losers to campaign for Uhuru with the promise of plum job postings.
So far, opposition heavyweights who lost in the August polls have expressed their support for Uhuru led by Alfred Khangati and Paul Otuoma among others.
They will use the Jaza Debe na Uhuru slogan to woo new supporters to Jubilee camp.
This is in addition to support declared for Jubilee by former Bomet Governor Isaac Ruto.
Rutto, the Chama ha Mashinani Party leader re-joined Jubilee after short stint as a NASA principal.
“Today I have returned to where I belong,” he said at Kapakate stadium in Kericho County where Uhuru led Jubilee Party campaigns ahead of repeat polls on October 17.
The third strategy will be under the slogan: “The People are Supreme”.
This will bring together political parties affiliated to Jubilee together to campaign for Uhuru in their respective areas.
They include Narc Kenya, Maendeleo Chap Chap, Kanu, Labour Party of Kenya, and Economic Party among others.
Uhuru’s personal secretary Jomo Gecaga will coordinate all this under Team Uhuru.
Lastly, Jubilee will put in place mechanisms that will harvest them close to 60 per cent of votes from NASA strongholds.
Since the nullification of the elections by the Supreme Court, Jubilee has been on the campaign trail.
By Pharis Kinyua. He is an online Journalist and an author for Jamhuri News